People & Projects
People & Processes
I manage a team of fully remote UX Designers and Researchers. Over time, we’ve evolved the practice at Columbia from a purely aesthetic consideration to a crucial driver of business strategy and consumer engagement.
*The team participated in Columbia’s Hackathon as Gert’s Goats (Goat's were our ad campaign at the time) exploring AI; please enjoy our album cover courtesy of Midjourney.
Premium Brand Experience
As the brand reinvigorated its commitment to it roots with a a new brand campaign, we supported the new look-and-feel with elevated copy, ui and content as well as a robust personalization engine that delivers one to one content, for everyone.
Enterprise Design System
The Columbia Sportswear Company Enterprise Design system, Compass, is rooted in meeting the individual visual needs of each brand while maintaining a single governing system that supports scalability.